The SEO Process???.....

Keyword Research

This is the first and most important step. Words and phrases must be chosen wisely in order to appear where our potential customers are looking. We begin by compiling a list of keywords that encompass every possible aspect of how your potential customer would search for your business. Tools used include: Google Adwords, Wordtracker, Google Insights and Google Search Based Keyword Tool In collaboration with you, we narrow down the list based on your goals. These selections are then compared with the search volume data provided by the search engines to determine if there is a large enough targeted audience to support a campaign. Before we invest a single dollar of our client’s money in any campaign, we verify that these keywords and phrases have a solid history in Google Trends which displays their respective long-term activity. To sight an example; we would not want to be crafting a campaign for a provider of pork products using the word "swine" to later discover that usage of the term had spiked due to a temporary interest in the swine flu. This process is the only way to effectively drive your target audience to your website. Special note: Because you are a professional in your industry and perhaps use industry specific terms that the average consumer is likely not aware of, it is advisable to keep these term in a layman’s vocabulary. Example: We have a plastic surgeon who initially wanted to optimize for the term "rhinoplasty" - he is today optimized for the term "nose job" instead.

Detailed Analysis of Competitors

We take all 10 of the website ranking on the 1st page and reverse engineer what they have done to determine why they are on the coveted first page and where there is room for improvement. Every important aspect is examined from number and quality of links to keywords they have selected for optimization and much more, in fact we examine over 150 critical components of each web page. Doing this gives us the superior knowledge needed to not only rank amongst the current leaders but rank above them. This step in our process also expedites your optimization giving us the ability to focus strictly on what has worked with no wasted effort. This yields faster and more efficient results which saves you money that might be spent on time invested in unnecessary engineering.

Develope a Highly Effective Strategy

After we reverse engineer our 10 prime competitors websites, we design a strategy to achieve superior placement or ranking on the search engines. This seamless, step-by-step blueprint will encompass every detail needed to achieve prime placement of our website for the selected keywords and phrases. Developing and executing this strategy will require your direct involvement. As our expert on your industry and the face of your brand, you will be asked to assist with various responsibilities (assisting in crafting press releases, blogging and more). You we be required to approve all press releases and content improvements on your website before publication.

Optimize Web Pages

Based upon your selected keywords and the information gained form reverse engineering the competition, we will make the necessary improvements to your website pages. There are many changes that may be made to you website but the appearance generally will not change. Adjustments may include placement of your keywords within the content, changing density of the keywords on a percentage basis as compared with the other text on the page, revising the document title and other components of the meta code like description and meta keywords. In addition, we will add anchor text and same domain links, H1-H6 font utilization and bolding of keywords again on a percentage basis. Because a "spyder" can't interpret "crawl" images, we will provide alternative attributes with optimization values to your images. We also look at the "readability" level of the web page per the Flesch reading ease scores and Flesch-Kincaid comprehension grade levels. Each example mentioned can help or hurt the ranking of your web pages. Too much is often more damaging than too little. Example: too few keywords and the page is not considered relevant for the search term - too many keywords and the search engines will penalize your ranking for stuffing key words. Every search term has its unique parameters as every website has different needs when we first receive it. Some require more work than others - that's why we always reverse engineer our top competitors and pin point the exact improvements required to achieve top rankings.

Building of Links

This is the corner stone to our off site optimization campaign. Although the amount of links does matter, quality is also very important. Links are much more powerful when they are from relevant authoritative sites and have the right text. At Get Noticed SEO, we focus on placing high power links and utilize every tool available including niche directories and blogs to industry publications and other high-ranking relevant websites. Link building, which is the corner stone in optimization, must be worked at on a regular and consistent basis to keep ahead of our competitors.

Note: There are 2 sides to website optimization often referred to as "White Hat" and "Black Hat". "Black Hat" is the SEO process used by spammers. It involves generating links from any and every source and often automated link-building schemes. This practice is risky at best; any genuine business desiring long-term value should avoid "Black Hat" methods. The major search engines are constantly developing new abilities to distinguish between high quality relevant links and those of spammers. When these "black Hat" methods are found out the website is often penalized harshly and sometimes banned completely. At Get Noticed we practice only "White Hat" optimization - legitimate optimization with long-term value that is developed through hard work and focus on goals.

Social Media Campaign

This is perhaps the most misunderstood component of optimization. Many think this is an environment to place a sales add or even worse just flat out spam your website. Others still flood the channels with coupons and special offers. At Get Noticed SEO, we develop a group of individuals from multiple networks, often referred to as friends. They are a following that have a common interest in the topic of your website. Many of these friends will be experts on the subject matter and others are striving for a greater understanding of the topic. Properly cultivated, they become a loyal following with a sincere interest in your products and services. These fans also have the potential to become ambassadors and evangelists for your business referring you and your products and services.

Social media is about creating a conversation and relationship with potential customers. It's the place to begin subtly branding yourself or your business. Social media networks create an environment to surround yourself with people who have an interest in what you do or offer thereby driving targeted traffic to your website.

Social networks also need to be monitored carefully. Search your business name and you may be surprised to find a dialogue going on about your business that you weren't aware existed. It's important to be on the lookout for negative comments, as these can become great opportunities if handled properly. Remember, social networks are all about a conversation.

It's also a great place to build links. Twitter, My Space and Facebook are only a small glimpse of the social media world. LinkedIn and Ziggs are still others. At Get Noticed SEO, we have accounts on hundreds of social media site with large followings. We also have a strong presence on sites like Digg, Mixx, Propeller and Delicious for social book marking. Each site has it's own unique advantages and disadvantages. We will craft a plan to best suite your goals. You will be invited to bookmark all materials developed for your optimization.

Press Releases

Every time your business has a positive development we want to know about it in order to showcase the event through press releases. Subjects can include a new product line, service or client. It can also be an announcement that you are servicing a new geographic location, hired a new key employee or are involved in a philanthropic endeavor or community event. For our real estate agents, we publish a press release for every new listing and sale. If you own a business that trains kids for martial arts or other competitive activities, we could publish press releases about their success in competitions. The list is endless but it all gets showcased through press releases. In addition to the exposure and targeted traffic this creates for your business it also generates powerful highly relevant links back to your website adding more optimization value thus yielding a higher ranking on the search engines.

Blogging

We will be actively blogging on your behalf and asking you to blog as well. Blogging that we do on your behalf would be more general in nature but will contain the optimization values needed to move your website forwards.

Tying it all Together

This is where the real power is generated. Every press release and blog is sent into the social media hemisphere multiple times on multiple sites. It will be book marked numerous times on numerous sites prolonging the archiving of the publication. Literally, every piece of information about your website gets tied together creating a web with your business at the center. Doing this creates multiple paths for the search engines to discover your highly relevant information all leading back to your website.

Monitor, Iterpet, & Adjust

We will be constantly monitoring the progress of your website. This will include current rankings, website traffic, traffic sources, new traffic and repeat traffic, what page was your site entered on and page was it exited on plus much more. With the data gathered we will assess the current state of your website and make and necessary adjustments to keep performance at a pinnacle.