The main purpose of a press release is to capture the attention of a professional reporter and demonstrate the newsworthiness of your product, service, or event.

The second purpose is to capture some SEO link love and traffic.

Well-written press releases can accomplish both without taking away from each other. We recommend first writing the story without considering SEO and then applying SEO to it after you have a clear and meaningful story for a reporter to read.

So the question is how to write press releases?

Here a some press release how to tips for your consideration:

1. Use a Headline: Write a captivating headline using as few words as possible. Use keywords. State what’s so exciting about your press release. You may want to review headlines in everyday newspapers to get a better understanding.
2. Use a subheading: This is your chance to describe the press release and capture the interest of the reader. You want to “set the hook” for readers to continue reading.
3. Use a lead: As it was once said “just the facts Ma’am.” Crafting this paragraph should include everything the reader needs to know – who, what, when, where and how.
4. The Story should support every claim made in the fore mentioned. Quoting people within this content is advisable. Example: Founder and CEO of 123?company recently stated… Use plenty of subject matter to support your claims and what you’re promoting.
5. About Us paragraph: Sometimes referred to as a “boilerplate” this is the last paragraph above the ###’s. Again, just the facts but make it interesting. Use 3 sentences max. Insert a link to your website (or blog, images, video…). Example: Founded in 2007, 123?company’s mission is to…More than X# of satisfied customers served, 123?company is headquartered in…

You can also apply your boilerplate to all emails you send.

Now that your press release has been well crafted and published let other know about it through a few social media sites. This will bring in some traffic to your press release. A couple of weeks later submit the link to other social media sites prolonging the achieving of the press release and bringing in new traffic. Repeat this process on occasion but never submit the same link to the same place more than once.